EXPERIENCE

New York, N.Y.

Aug. 2021 — Feb. 2023

Developed expertise of content management system to build & produce 40+ e-commerce articles/week
Collaborated daily with writers, developers and designers to best display and optimize web content
Harnessed understanding of SEO & HTML best practices to execute UX design fixes, keyword & web tagging revisions, copy-editing duties, formatting & functioning errors
Created original artwork & digital assets using Adobe Suite; uploaded to and maintained media library in CMS
Directed creative strategy and managed workflow for long-term CMS projects using project management tools
Monitored back-end and front-end for bugs; filed tickets with tech team to resolve issues using CRM software

New York, N.Y.

Sept. 2018 — May 2021

Created new role on publication’s global tech desk covering business sides of social platforms & tech culture
Established new internet culture desk focusing on content creators & influencer industry through demonstrating reader interest in content area to editors and management
Used expertise of social media to conduct research, identify trending content, find sources and inform features
Maintained strong relationships with industry experts, tech company employees, and insiders to uncover trend stories and land exclusive scoops on C-level business decisions and notable executive departures
Drove early coverage of TikTok’s rise & broke down complexities of legal battle with the Trump administration
Turned expertise on TikTok potential ban into name-brand recognition & appearances on podcasts &

New York, N.Y.

June 2016 — Dec. 2016

Wrote, edited, and published more than 150 localized stories appearing on pix11.com & WPIX-TV newscasts through on-the-street reporting, social media monitoring, and collaboration with on-air talent
Produced livestreamed broadcasts on Facebook Live & published to PIX11’s social media accounts during Election Night 2016 & the ensuing protests
Enhanced visual presentation and front-end design by introducing team to data visualization tools to map out stories around post-2016 election hate crimes and LGBTQ+ landmarks for Pride Month

EDUCATION